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Archives for July 2013

How to Use The Reciprocity Effect To Get More Group Leads

Can a free soda cause people to buy raffle tickets? In 1971 Dennis Ryan, a social scientist recruited participants for an “Art Appreciation Experiment.” Except that wasn’t the real experiment. During the “Art Appreciation Experiment” Dr. Ryan had his assistant give half of the participants a free soda. At the close of the experiment the Read more …

How To Let Your Eagerness Lead To More Group Sales

As soon as I open the door to my house, I hear little footsteps running towards me. No matter where he is, my two year old son hears the door open and he is running with a huge smile on his face. And with the eagerness that is apparent in his eyes, I have no Read more …

Three Mistakes Hotel Sales Managers Make When Prospecting For Groups

Imagine you’re speeding along on your bike at speeds of up to 30, 40 and then 50 miles per hour in the largest bicycle race in the world, the Cape Argus in Cape Town. As you pass one competitor after another you can almost taste victory as you begin to realize how far you’ve come. Read more …

Three Strategies To Increase Your Group Sales

Fill a cup with water and let it sit there for a few days. Don’t drink it even if you are tempted to. We all know what will happen, right? Every day, a little bit of water will evaporate. Unless you replace this water every day, it will all be gone over time. The groups Read more …

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