Recent Articles and Reviews

Archives for August 2013

How Timing Is Critical When You Are Prospecting For Groups

¨How would you like a lush green lawn next spring”, said the voice on the other line. As I peered out my window, all I saw was a foot of snow covering my yard. It was December, and the last thing I was interested in talking about was the lawn. As I hung up the Read more …

How Substitutions Hurt Group Sales (And What To Do About Them)

Visitors to a zoo in China got a rude surprise when the lion started barking. As it turns out, it was not a lion at all, but a large, hairy dog. Apparently, the zookeepers of the Louhe city zoo had substituted the lion with the dog, hoping no one would notice. And the lion was Read more …

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