Imagine you are taking an elevator to the twelfth floor. Would you press the button for floor twelve or would take the scenic route and press every floor in between? It sounds like a ridiculous question, and it is meant to be one. Of course we would press the button for the twelfth floor. Why Read more …
How Quick Responses To RFP’s Can Increase Your Group Sales
Imagine you are competing in the 100 meter Olympics with the fastest men in the world. You’re sure to lose, right? But what if you were given a ten second head start? Now that would be one heck of a competitive advantage in a race that usually lasts ten seconds. And that head start is Read more …
Are You Scalping Or Prospecting?
Ever been to a concert or a ballgame? If you have, then you’ve run into a scalper. These are the folks standing outside the venue looking to sell tickets to whatever event is going on that day. They are usually loud, and talk extremely fast to anyone that walks by hoping to sell them a Read more …
How To Respond To An RFP In One Hour (Or Less)
Do you know what a prep cook does at a restaurant? Of course you do. A prep cook is the one that gets the most popular ingredients in a kitchen ready before the restaurant opens for business. He chops up the onions, creates the base used in the entrees, and even prepares some of the Read more …
Why You Need To Use The Principles Of Marketing In Your Group Proposals
Would Cinderella have been noticed by the prince if she came dressed in shabby clothes? Not likely. The fairy princess knew that Cinderella needed to be jazzed up in a great looking gown and glass slippers. She had to be packaged so she would stand out. Much like Cinderella, our group proposals need to be jazzed Read more …
Four Ways To Make Your Group Proposals Stand Out From Other Hotels
Graphic designer Tibor Kalman created the legendary Sky Umbrella for the Museum of Modern Art. The umbrella’s exterior is nothing more than the black you’re used to seeing. But, once opened, you’ll see the inside reveal a cheerful blue sky dotted with nice fluffy clouds. This whimsical design not only created a best selling product, Read more …
Why You Need To Include Reviews In Your Group Proposals
Imagine you are the hiring manager and you get two applications to fill a position. Both applicants have the same qualifications except for one difference. One of them has several letters of recommendations from a past employer in the same industry as yours. Who do you hire? Most of us would hire the guy with Read more …
How Personalizing Your Group Proposals Will Help Increase Your Business
“I have a caramel macchiato with two pumps of sweetener and non fat milk ready” said the Barista at my local Starbucks. The macchiato he just served up is one of hundreds of highly personalized coffee drinks that he will create that day. And this personalization is one of the ingredients of why Starbucks has Read more …
How To Avoid Sending Mixed Messages In Your Group Proposals
Ever seen a doctor smoking a cigarette outside a hospital? It’s quite a common sight. In fact, you won’t just see one doctor, but a whole bunch of them along with other white coated nurses smoking away outside every hospital. What many of these health care professionals are unaware of is that they are sending Read more …
How To Use Local Recommendations As A Tool To Win More Business
I always go to a place called Jiffy Lube to get my car oil changed. And I go here for one reason. In addition to changing my oil, they will check my brakes, engine fluids, air filters and my car inspection date too. I’m only paying for the oil change but they check on those Read more …