Can a free soda cause people to buy raffle tickets? In 1971 Dennis Ryan, a social scientist recruited participants for an “Art Appreciation Experiment.” Except that wasn’t the real experiment. During the “Art Appreciation Experiment” Dr. Ryan had his assistant give half of the participants a free soda. At the close of the experiment the Read more …
How To Let Your Eagerness Lead To More Group Sales
As soon as I open the door to my house, I hear little footsteps running towards me. No matter where he is, my two year old son hears the door open and he is running with a huge smile on his face. And with the eagerness that is apparent in his eyes, I have no Read more …
Three Mistakes Hotel Sales Managers Make When Prospecting For Groups
Imagine you’re speeding along on your bike at speeds of up to 30, 40 and then 50 miles per hour in the largest bicycle race in the world, the Cape Argus in Cape Town. As you pass one competitor after another you can almost taste victory as you begin to realize how far you’ve come. Read more …
Three Strategies To Increase Your Group Sales
Fill a cup with water and let it sit there for a few days. Don’t drink it even if you are tempted to. We all know what will happen, right? Every day, a little bit of water will evaporate. Unless you replace this water every day, it will all be gone over time. The groups Read more …
Mistakes Group Sales Managers Make That Result In Generic Online Reviews
Imagine that a friend calls you over for dinner and asks you to bring ice cream. However, he doesn’t tell you what flavor of ice cream to bring, leaving you to make that decision. Since you don’t know his favorite flavor, you’ll do what any other red-blooded American would do. Get a generic flavor like vanilla Read more …